A Photographer Who Can Write? A Photojournalist!

Photojournalism has evolved greatly in recent years with an increase in bloggers. Are bloggers the same as photojournalists? Is it wise to engage the services of a photographer who can write? A full package of not only communicating the visual appeal through photography but overall engaging content is what your money should buy.

An everyday blogger may suit your needs. Perhaps the common down to earth rambles of a blogger suits your communication? Though, maybe a writer who places themselves well in business communications be a surety? A well rounded photographer who is a good writer should have this covered.

For years now I have been creating communications that resonate with my client's/employer's audience. These include industry and consumer product releases,  event press releases, event guides and magazine articles. 

Performance Auto and Sound Magazine, September 2013

 I enjoy creating these communication pieces and a good part of that enjoyment comes from knowing I have met, in some cases surpassed, the expectations of the editor/client. Seeing the final communication on screen or in print is an obvious sign of success (because it will not be published if the client does not believe it adds value to their brand).

Nishimachi offers complete photojournalism that includes; photography, press/media releases, magazine articles, website production, mailing list maintenance, social media and online community development. I have demonstrated experience in all of these facets of media and therefore confident in offering highly valuable solutions to any prospective and existing client.

For a discussion on how I can meet your needs, drop by my website www.nishimachi.com.au and contact me by phone or email.

Choosing the right photographer

How do you know the photographer you have hired is not only right for the job but will be a delight to work with? Sure, your key requirement is great images though value for your money is most important in fitting your budget.

During the search for a photographer you would have at least been asking yourself; Do they look presentable? How well do they communicate before, during and after the event? How soon do they complete the post production required? Are they really worth it?

1. Presentation is important if the photographer will be placed among your customers and/or guests. If you have briefed the the photographer they will understand how they should present themselves without you even asking.
2.  During the search for your photographer your initial communication with them should be a fine indicator of how they normally conduct themselves. Being 'customer centric' is what I call it. Always making sure that my customer's/client's wants and needs are first. If they take long to respond to your initial enquiry and they don't have good reason, its likely they're usually relaxed in this way. The way they communicate over the phone and any email messaging will also indicate their level of professionalism.
3. Do they keep good communication right till the end of providing their services? If all requirements from each party are recognised there should be no surprises. The photographer should advise you of a realistic time frame to complete the project. Do they follow up their clients after the project is finished? I'm always interested to understand my client's level of satisfaction. Following them up after the project is finalised, invoiced and settled means they are most likely to give me an honest recollection of my services and the value they received.

These key areas of good business practice are sometimes skipped when working with creative people. There are some very talented people in our world; some are terribly unfocussed on business because they choose to be, some don't know where they go wrong, the business focused creative people combine the best and don't compromise in the value they represent for their clientele.

I drive Nishimachi Photography to be a valuable combination of creativity and business focus. My creativity comes naturally and my skills have been built since high school. Being a photography geek who would develop a film during recess then lock myself in the dark room during lunch time paid off. My skills have stemmed from there over the last 20 years.

My business focus comes from my varied experience in different industries and more recently working for a global car brand. I communicate with people from all levels of business right up to the board of this three letter German brand. This gives me the confidence of delivering endless value as a customer centric professional photographer.

Michael Finger; Photography is a strong passion of mine and equally, being customer centric. This means I am focused on delivering the result my client desires.